Primarily, sellers seek a REALTOR® to help sell their home for a good price and within a specific time frame. Marketing a home in such a competitive market can be difficult if a seller does not have the necessary resources or tools. This is why many sellers look for a REALTOR® that will also help market their home to potential buyers. Sellers also use a real estate agent to find ways to increase the value of their home, help negotiate with buyers, and simply as a professional advisor.
Buyers use REALTORS® to guide them through the buying journey and help them find the right home to purchase. Leading negotiations and assisting with paperwork is a large part of being a buyer’s agent as well. Buyers use a REALTOR® to have an expert help with price negotiations, negotiating the terms and sale, and gathering knowledge about the market, prices, and comparables.